K2R2 field guides

Influencer marketing, explained without the guesswork.

Practical answers for Indian consumer brands—written by the team that sources creators, signs the contracts and settles campaigns on verified Instagram Insights.

Budgeting · 11 min read

How much does influencer marketing cost in India?

A 2026 planning guide to creator fees, campaign models, usage rights and the questions to answer before approving a budget—plus a transparent look at K2R2 packages from ₹20,000.

Read the guide →