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Influencer reels · Pay per view
Hand-picked creators on signed contracts post about your brand. We never boost. You pay for views only after they happen, from 15 paise each, with engagement guaranteed.
160M+ organic reel views a month across our own brands · Packages from ₹20,000
Every creator is vetted for a real audience and category fit. No panels, no bought followers, no mass outreach lists.
Deliverables, timelines and usage terms signed per reel. You get paperwork, not promises.
We never boost reels or ask creators to. Every view is organic reach on a real account.
Dedicated sourcing, briefing, tracking and account teams, so campaigns run at scale without drift.
How it works
The two halves never mix. Your retainer pays for people and process; your wallet pays for views, and only when they land.
We source, vet and contract creators for your category, write the brief, run approvals and handle payouts. A fixed monthly fee, known in advance.
From ₹10,000 / monthYou prepay a view wallet. As creator reels collect views, the wallet is debited at your package rate. Hits zero? Tracking pauses, you top up if you want more. No surprise bills.
From 15p / viewMonth-end, every reel is settled on the creator's own Instagram Insights screenshot. Below 3.5% engagement? You get bonus views free the next month.
Read-only client portalPackages
Every package is a retainer plus a prepaid view wallet. Included views are what the wallet buys at your base rate; top-ups are billed at the lower extra-view rate.
| Package | Retainer | View wallet | Min. creators | Included views | Base rate | Extra views |
|---|---|---|---|---|---|---|
| ₹20,000 | ₹10,000 | ₹10,000 | 3 | ~67,000 | 15p | 14p |
| ₹50,000 | ₹18,000 | ₹32,000 | 4 | 2.3 lakh | 14p | 13p |
| ₹1,00,000POPULAR | ₹28,000 | ₹72,000 | 6 | 5.5 lakh | 13p | 12p |
| ₹2,00,000 | ₹42,000 | ₹1,58,000 | 8 | 13.2 lakh | 12p | 11p |
| ₹3,50,000 | ₹55,000 | ₹2,95,000 | 10 | 26.8 lakh | 11p | 10p |
| ₹5,00,000 | ₹70,000 | ₹4,30,000 | 12 | 43 lakh | 10p | 9.5p |
Engagement guarantee
Every month we measure engagement across all your tracked creator reels, settled on the creators' own Insights screenshots. Miss the target and you get bonus views free the next month, before a single rupee leaves your wallet.
Reels under 5,000 views excluded. Bonus views are a percentage of that month's billed views, not convertible to cash.
FAQ
Yes, with our own money first. K2R2 runs creator reels for HealthyHey at 110–120 million organic views a month and THE MEN THING at 50–70 million, with zero boosting. The same creator network, contracts and tracking now run for client brands.
Instagram's own Views metric on reels our team has registered for your campaign. Not reach, not impressions. Whatever Instagram Insights shows at month-end is the number you're billed on, and the screenshot is attached to your statement.
Your wallet drains faster, then pauses at zero. We message you the same day with the numbers; you top up at the lower extra-view rate if you want to keep riding it. If you don't, your bill for the month doesn't change.
No. We never boost, and our creator contracts prohibit creators from boosting. Every view is organic reach on a real creator's account. If a reel carries a "Sponsored" tag, it doesn't get billed.
We commit to a minimum number of creators per package and a cap on how much any single reel can count, not a reel count. Typically 8 to 20 creator reels a month depending on package and category. You're buying views and engagement; reels are how we get there.
Yes. You get a read-only portal with your wallet balance, every tracked reel, live views and engagement, and downloadable monthly statements. Plus a weekly WhatsApp update from your account manager.
Product seeding and shipping to creators, and usage rights if you want to run creator content as paid ads on your own account. Both are quoted separately.
Get a proposal
No deck-only agencies here. You'll see the actual creators, the actual rate and the actual contract before you pay anything.
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